Maybe this should be filed under “NOT Pickleball News” – But, here’s our relevant excerpt of the full news release below:
“When I joined the firm and set about re-introducing ourselves to the financial media and my industry network, I was frequently met with the query: ‘Which IFP are you?’’’, said Jason Lahita, Chief Communications Officer, Integrated. “’Well naturally, the best one’, I replied. But it soon became tiresome to be confused repeatedly with the International Federation of Pickleball.
Here’s the whole Press Release:
Integrated Financial Partners Re-aligns Brand, Changes Name to ‘Integrated Partners’
The firm is renewing a commitment it made to financial advisors twenty-three years ago in a pledge to offer a comprehensive suite of business enrichment services, all integrated together. Integrated will leave the “IFP” acronym to the International Federation of Pickleball, the Institut Francais du Petrole, the Institute for Plastination, and many, many others
“When we founded the company in 1996, as many of our long-time plank-owners know, we were in fact Integrated Partners – so you might say this is us going back to our roots and paying homage to our long history of integrating high-value business services together for advisors.” – Paul Saganey
BOSTON (PRWEB)May 01, 2019
Integrated Partners, a national financial planning and registered investment advisory firm, is adjusting its brand identity to reflect a long history of doing right by financial advisors, by integrating a wide range of business services that can be used to support them as they build the entrepreneurial enterprises they’ve always envisioned. In lieu of “IFP’, an acronym used by an ever-growing list of organizations and services within and outside of finance, the firm expects that it will be commonly referred to as “Integrated” moving forward.
Regional advisory firms operating under the former “Integrated Financial Partners” brand may continue to do so, or choose to update their brand representation to align with the new design. Independently branded advisory firms will be offered the option to add “An Integrated Partner” beneath their logos.
Other business services more closely aligning under the brand adjustment:
- Integrated Family Office
- Integrated Business Alliance
- Integrated Financial Partners (the RIA, formerly Integrated Wealth Concepts)
- Integrated Professional Partners (formerly the Professional Partners Program, for CPA affiliates)
All integrated service offerings within the firm will adopt the new icon, and new font, spelling out Integrated fully, and become more closely unified as such. They will collectively continue to deliver the strongest possible business support available to financial advisors who are focused on client service and growth.
“When we founded the company in 1996, as many of our long-time plank-owners know, we were in fact Integrated Partners – so you might say this is us going back to our roots and paying homage to our long history of integrating high-value business services together for advisors,” said Paul Saganey, president and founder of Integrated. “Certainly, finance is a big part of our focus here, but we’ve evolved to bring even more to the table for the truly entrepreneurial, independent firm. Integrated is a word I’ve always loved, and it deserves to be put on a pedestal as pertains to our identity.”
“When I joined the firm and set about re-introducing ourselves to the financial media and my industry network, I was frequently met with the query: ‘Which IFP are you?’’’, said Jason Lahita, Chief Communications Officer, Integrated. “’Well naturally, the best one’, I replied. But it soon became tiresome to be confused repeatedly with the International Federation of Pickleball. And soon I discovered a long list of IFPs out there in the world…it felt like the right time to re-focus on the core word behind our value proposition for advisors.”
For the moment, the company URL and e-mail addresses will all remain the same and will gradually transition in the coming weeks and months. The website and all other brand collateral will be enhanced with the new logo and brand representation, as well.
In late 2018, Integrated introduced a new website, and announced growth of approximately one billion of brokerage and advisory assets for the year. The firm’s “We believe in advisors” messaging was introduced to signify its unwavering commitment to supporting independent advisors and empowering them to grow their businesses on their terms, their way.
Integrated has plans for continued expansion in 2019 and beyond – to include innovative client/advisor service offerings, and advisory teams themselves, nationwide. The firm recently announced the launch of a family office, key new hires and an exceptional group of new advisors. In addition to strong concentrations of advisors in the northeast and southwest, the firm is actively looking for advisors interested in joining, from across the United States. Integrated remains on pace to surpass 2018 advisor and asset growth, by mid-2019 and likely before.
For more information, please visit http://www.ifpadvisor.com or e-mail jason.lahita(at)ifpadvisor.com
About Integrated Partners
Since 1996, Integrated has been helping financial advisors to achieve their entrepreneurial vision. We offer comprehensive business building services, designed with the truly independent advisor in mind. With one hundred and twenty-nine advisors and thirty-seven regional offices across the United States, Integrated has built our reputation advisor by advisor, client by client. Constructed and grown upon a foundation of empowerment, integrity and trust, we believe in the power that financial advisors have to make a positive impact on people’s lives. Integrated supports advisors by offering a completely customizable open architecture business environment: technology, investment management, advanced planning, CPA partner program, family office platform, custody, marketing, public relations, M&A, succession planning and comprehensive business counsel.
We believe in advisors. Let us prove it to you.
The financial consultants of Integrated Financial Partners are also registered representatives with, and securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Financial Partners, a registered investment advisor. Integrated Partners, and Integrated Financial Partners are separate entities from LPL Financial.